If you’ve been in the startup world for a while, you have surely heard about Prowly. It is a Polish company that created an all-in-one intuitive app for public relations specialists. Last week, Prowly has launched new press center for Vimeo.
It is based on the Brand Journal concept – a digital newsroom that gathers all of the information about a company and presents it in a visually appealing way. This core concept was aligned to the needs and expectations of Vimeo to create a press center that best expresses the feel of their brand.
“We needed a flexible newsroom design that would be intuitive and easy to navigate for journalists on the front end and our internal team on the backend. Visually, it was important to represent the creativity behind our brand and functionally it needed to support everything from hosting our brand guidelines to our original programming press assets. Prowly was the best fit to meet both those needs,” said Jessica Casano-Antonellis, VP of Communications and Head of Diversity, Vimeo.
Key features of the press center are:
- Full catalog of Vimeo’s announcements since 2010 available in one place;
- Easy access to contact details for all press or event inquiries;
- Related assets and releases available for each press release;
- Visual content – photos and videos – embedded directly into releases;
- Instant access to all Vimeo media resources: brand guidelines, B-roll and original programming assets.
The Vimeo team can post press releases, news, articles, as well as set up brands’ social media streams and press kits. A personalized media pitching module allows them to share press releases with their media contacts directly from the app and then analyze the behavior of each journalist.
“The mobile revolution has completely changed the way we browse websites. People prefer images and videos over written content. The same goes for the expectations of reporters. They’re always busy, they process tons of content every day and want instant access to company news, assets or spokespeople. They need press centers that work fast, are responsive and give whatever content needed,” explained Joanna Drabent, CEO & co-founder at Prowly.
Vimeo’s Press Center is available at press.vimeo.com.