If you live in Poland and have been interested in stocks but haven’t had the courage to invest anything, now’s your chance. During the Impact’16 conference eToro announced its launch in Poland. With a new Polish platform, it gives Poles the opportunity to test their strengths using their social trading platform.

“Poland is fast becoming the financial hub of Central and Eastern Europe. The launch of eToro in Polish today addresses the growing interest in capital markets in the country and the demand we’re seeing on eToro. Our network is designed to financially empower individual investors through a simple, innovative trading platform and an active social trading community,” said Yoni Assia, co-founder and CEO.

What’s so special about eToro? The founders wanted to create a transparent and easily understandable for everyone trading platform. Adding the networking into the project allowed the easier accessibility of the platform; even someone who’s not a trading savvy has a chance to learn how to invest and how to invest smart.

Unlike traditional stocks, here you’ve got an entire community you can discuss your plans and opinions. After all, there’s no better way of learning something new than through a network of more knowledgeable people. The platform is extremely transparent; you can check how trade options affect other members of the community and learn from that. Online, you can discuss trading strategies to get a better know-how.

If you want to trade but are afraid of taking risks, you can use their patented CopyTrader™ – tech that allows you to automatically copy someone’s trading portfolio performance. CopyFunds™ enable investors to invest in a bundled group of high-performing traders or use predefined market strategies. Thanks to that you can minimise the risks and maximise the gain.

What’s more, if someone uses your trading strategy, you not only earn from your investments but also from other user’s equity. Which means if you are good at trading, you’ll get a percentage from every person who copies your trading portfolio. That adds up to another sort of income, which is quite cool.

So far, over five million people from over 170 countries have signed up for eToro. Assia’s long-term plans, however, don’t stop on a large user base.

“Despite the fact we’re very big in some markets like Germany, UK, France, Italy and Spain, we’re still not really a household brand. We’re still not competing for the traditional market. In the next three or five years, what we need is to take our internet innovation and scale it region by region, building local household brand people are familiar with and trust. Partner with local banks to create that trust so we become a real alternative to anyone who wants to trade and invest in the global markets,” said Assia.

What Assia wants to change is their position on the local market to make eToro a viable player.

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