In November 2016, Fitbit, an American producer of activity trackers, bought the software assets of Pebble, a smartwatch company. Now, only two months later, Fitbit completed the acquisition of the Romanian Vector Watch, a one-year-old startup that is described to sell “magical smartwatch with 30-days battery life”. The transaction price remains undisclosed.

In the official statement, the Vector Watch team said, “we will start building other new and amazing products, features and experiences, incorporating our unique technology and knowhow with Fitbit’s experience and global community”.

Romanian Vector Watch created a luxurious, yet affordable product: smartwatches with an e-ink LCD screen and a battery life of up to 30 days. Vector watches have a dedicated smartphone control app and even a separate smartwatch operating system. The API released together with the product allows developers to create custom apps and faces for the watch.

The Vector Watch team confirms that the Vector watch line will be discontinued and no new products – either software or hardware – will be released to the market. Still, all smartwatches purchased before the acquisition will maintain their functionalities and features. All warranties will still be honored, and the support team will continue working to help their customers.