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PZU, the largest insurance company in Central and Eastern Europe, has given a clear signal that it doesn’t want to be just a passive observer of the revolution taking place in industry and economy 4.0. During impact’17, the speakers from PZU declared that they want to co-create this revolution, changing their company according to new dynamic trends.

“In a couple of years, our world – the world of a large insurance and financial corporation – will be entirely different. If we want to stay in the game, we need to understand the lifestyle of our customers and offer them new services and products,” said Paweł Surówka, CEO of PZU, while discussing the challenges of the digital transformation on the main conference stage.

Dozens of young entrepreneurs and investors had the chance to visit the PZU zone and discover how this corporation cooperates with startups and venture capital funds. Meanwhile, on the main stage, Paweł Surówka unveiled the new strategy of his company.

“The moment when insurers will switch from analyzing gross numbers to assessing risk for each individual customer is approaching. It means a fundamental change in our relations with consumers,” he emphasized.

For PZU, the upcoming months will be marked by increasing cooperation with startups that have already validated their business models. But why exactly does an insurance and banking group need to cooperate with technology partners? According to Roman Pałac, a Member of Management Board at PZU, his company has only an occasional contact with each of its 60 million customers. New technologies will allow PZU to become more open to the market and gain new revenue streams.

“At the moment, our interaction with the client is limited to contract signing, as well as to receiving reports from accidents and other insurance-covered events. We have set ourselves a goal of offering new services to our customers – services that require a higher level of interaction,” explained Roman Pałac during impact’17.

“We will accompany our customers over the years, advising them on topics such as health, quality of life, or economic security.” added Paweł Surówka.

The CEO of PZU estimated that soon, the insurer would become a personal advisor, giving personalized suggestions on, for example, how to minimize risks in everyday life.

“It will be a win-win situation,” he said. He assured that during impact’18, PZU will be ready to announce that they have made yet another step towards the digital transformation.


PZU was impact’17 Strategic Partner

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