BGŻ BNP Paribas Bank, together with the Responsible Business Forum have decided to kickstart a new Idea Challenge. The project, called #SustainHack, revolves around the quest of making the banks services more accessible for elders.
#SustainHack is the first initiative of its kind in Poland, and BGŻ BNP Paribas Bank aims to promote the idea of sustainable development with the project. This isn’t to say that the company is only now testing the waters where it comes to socially conscious business campaigns – the bank has been exploring the idea for years. With their involvement with the project, BGŻ BNP Paribas aims to put a focus on clients who are cautious of newest technological trends, such as fintech, and are wary of a complete digitalization of banking systems.
For a lot of people, including the elders and the disabled, technological innovations in banking pose a huge challenge, especially as they directly correlate with the feeling of financial security, and, simply, physical limitations. Young innovators may not be aware of such struggles, and often fail to take them into account during service implementation stages. Thus, a paradox occurs: the younger users perceive technological innovations of online and mobile banking as a convenience. Meanwhile, the older generations see them as a serious hindrance and a breeding ground not only for frustration, but sometimes even exclusion. We believe that our partnership with the Responsible Business Forum will mend the gap between generations and enable young designers to innovate while keeping their parents and grandparents in mind. – says Małgorzata Zdzienicka-Grabarz, Director of the Office for Corporate Social Responsibility at BGŻ BNP Paribas.
At its core, #SustainHack is a contest aimed at creatives such as programmers, graphic designers, engeneers, scientists, marketing specialists, etc, who will need to present their solutions for various tasks presented at the Hackathon. The contest will be online-based, so everyone is welcomed to join, regardless of location. Applicants will be accepted either individually, or in groups of up to 5. There’s a lot at stake too, as the organizers have put together a cash prize of 10 thousand Zloty for the winning project of each category. The winners will also get a chance to collaborate with BGŻ BNP Paribas Bank in the process of developing and implementing the projects created for the contest.
#SustainHack will be accepting ideas until April 5th, so there’s still a lot of time to apply!