BIO

Managing Director of Communications, Marketing and Community Engagement Division, CMO

A marketer with 20 years of experience. He has worked in the financial and insurance industry for PZU (insurance leader in Poland), Rabobank and Aviva. For 3 years, he has been the Managing Director of the Communication and Marketing Line in BNP Paribas Bank Polska.

As a manager he was responsible for all areas of B2C and B2B marketing and for managing teams of up to 50 people. He managed one of the biggest and most successful rebranding and repositioning projects of BNP Paribas in Poland. He was awarded CMO of the Year 2021 and AdMarketer 2020 titles, recognized for innovation and courage. His campaigns have won numerous Effie Awards, Golden Drum and Cannes Lions (including Grandprix and Titatnium). He is a long-standing member of the Effie Awards jury. His work focuses on brand management and its impact on business performance, using an innovative and interdisciplinary data-driven approach. He has an established track record of implementing new technologies and marketing communication channels to drive business growth and profitability.