Meet our speaker - Anna Macnar

Anna Macnar

Anna Macnar

HRM Institute

Anna Macnar

HRM Institute

BIO

CEO of the HRM Institute; experienced expert, employer brand strategist, passionate about organizational culture, talent management and brand synergy. Consultant, trainer, coach, lecturer. The author of the book Employer branding without secrets and other publications on building the image of the employer, organizational culture, EVP, storytelling in employer branding, generations on the labor market. Organizer of conferences, trainings and workshops in the area of external and internal image of the employer. Creator of the EB Summit conference and the Employer Branding Excellence Awards competition, promoting the best employer branding practices in Poland.
For several years, he has been teaching students at the following universities: AGH in Kraków, SGH in Warsaw. He also lectures at universities such as: UEK in Krakow, Krakow University of Technology, University of Economics in Bialystok.
For many years, she has been training the largest employer brands in Poland in the area of employer branding, brand strategy and organizational culture. The companies with which she cooperated include leading Polish employers, including: EY, Deloitte, PKO Bank Polski, KPMG, PZU, Orange, Capgemini, Coca-Cola, ING Group, L'Oréal, Microsoft, State Street.