BIO

Rafal Cegiela is an Associate Director in BCG Gamma. Rafal is a core expert for personalization in banking.
Rafal has a strong track record as manager responsible for product, pricing and CRM in financial institutions
and as BCG project manager responsible for delivering multiple projects in the area of sales, product and
pricing for leading financial institutions in Poland. Rafal holds MSc and PhD in computer science and is
passionate about implementing AI/ML-based solutions in financial institutions.