BIO

Having worked in the communications industry for a decade, she specializes in brand strategy and building cultural identity. She has spent most of her career working with leading financial brands such as ING and Mastercard.

She is passionate about semiotics and design thinking, believing in the importance of cultural context and creative processes in building effective communications. She has won industry awards, including Effie, Euro Effie, KTR and Cannes Lions. She focuses on strategic solutions based on deep insights and real business impact.