BIO

Chief Strategy & Innovation Officer DDB Warsaw.

Associated with the advertising industry for 15 years mainly as a strategist. She tries to combine the perspective of a strategist with an innovative approach to business as Chief Strategy&Innovation Officer. In her daily work she is based on 2 assumptions: 1. creativity is the greatest strength in business and 2. the marriage of great creation and effective strategy is a good recipe for campaigns that can be noticed, remembered and can make a real difference in people’s behavior. As a result, she is the author of campaign strategies that have won, among others, 24xEffie, KTR, Innovation awards, and even one lion (Cannes Lions: bronze in the Mobile category).

With her at the head of DDB’s Strategy Department, the agency became the #1 most effective EFFIE agency 3 times in a row, and won the title of Effie 25th Anniversary Agency in 2024. She has been a juror of Effie, KTR, Young Creatives many times. Since last year, she has been a member of the Effie Poland and EURO Effie organizing committees, having an influence on the shape of these competitions (including introducing the AI category). This year she won #3 Ad Wo/Man in the Advertising Agencies category for her success in the advertising business, innovation and creativity, and promoting the highest standards of work in advertising.

She has worked with brands such as McDonald’s, Philips, Mars and Coca-Cola. She holds a doctorate in social sciences in psychology. After work, she enjoys spending time in the saddle.