BIO

For more than 30 years he has been involved in the marketing communications market in Poland, where he co-created strategies or worked for brands such as Belsat, TVP Info, Skra Bełchatów, NASK, Warsaw Science Festival, Bayer, Ferrero, KGHM, Citroen, Polish Sailing Association, Technoport and many others.

Lecturer in CSR, crisis management and marketing at the Universities of Warsaw, Wrocław and SGH.

Nearly 10 years associated with IAA – International Advertising Association in Poland, of which he was a director, member of the board of directors and supervisory board. At IAA, he co-created and supervised the implementation of the long-term program “Marketing for the Future,” which included the campaign “Drink Milk! You’ll be Great.” Also within the IAA, he was a member of the initiative group that led to the establishment of the Union of Associations Advertising Council and the Advertising Ethics Commission that functions within it. He was an arbitrator of the same NER for 3 terms.

Multiple member of various juries, such as Webstar Festival, Impactor Academy, Golden Eagles (chairman 2009), DEMES sports marketing academy, SUPERBRANDS Brand Chapter and PR Wings.

Active “follower” of sports and sports marketing – in 2008-2010 he was marketing director of KPS Skra Belchatow, two-time club vice-champion, seven-time Polish Champion, winner of the sports marketing award – Golden Demes.

Passionate about cinema. In 2023, at the invitation of Roman Gutek, he accepted the marketing challenge of launching the first edition of the Timeless Film Festival Warsaw, for which he received an award at the 2024 Marketing Director of the Year competition.

Currently, PAIH Management Board plenipotentiary for the Brand of the Polish Economy and deputy director of the promotion department.