BIO

Brand & Innovation Director at Żabka Group

Jan Kisielewski has over 20 years of professional experience in brand management, marketing communication, and innovation development, supported by a deep understanding of consumer behavior and market analitics. He has been responsible for building strategies for leading brands in sectors such as FMCG, Banking and Insurance, Media, Telecommunications, Healthcare and Pharmaceuticals, and Sports.

At Żabka Polska, he is responsible for the development of the private label portfolio, product and service innovations, and the positioning of the Żabka brand.

Before joining the Żabka Group, he worked as the team leader for brand strategy and consumer insights at Deloitte. He also gained professional experience as a managing partner at Brand Consulting and previously served as the Strategy Director at a communication agency.

He studied Market Behavior Psychology at University of Warsaw, Management and Sustainable Development at SGGW and Political Science at Higher School of Communication and Media in Warsaw.