BIO

Marketing & Digital Director at Żabka Polska

Since November 2016, he has been associated with Żabka, currently in the position of Marketing & Digital Director. Among other things, he is responsible for creating and developing the marketing and communication strategy of the Żabka store chain and for implementing ATL/BTL/Digital/Application initiatives. He is also responsible for the area of Insights and media planning and buying. Between 2003 and 2016, he developed his skills in the FMCG industry at Hochland as Marketing Manager. He also gained his marketing experience at Procter & Gamble and AmRest.

Jaroslaw Serednicki is a graduate of the Adam Mickiewicz University in Poznan. From 2019 to 2025, he served on the Effie Awards jury, also winning awards for campaigns and communications for the Żabka brand (Golden Effie in the Retail and Marketing & Business Solutions categories, Golden Effie and Grand Prix in the Long Term Marketing Excellence category).