Meet our speaker - Marta Życińska

Marta Życińska

Marta Życińska

Mastercard Europe

Marta Życińska

Mastercard Europe

BIO

Vice President, Marketing and Communication, CEE, Mastercard Europe
Marta Życińska is responsible for marketing strategy, marketing and communication activities in 19 markets of Central and Eastern Europe. Her responsibilities include both B2C marketing and cooperation in the B2B sector, mainly with banks and merchants.

Prior to that, for two years she managed the marketing department of Mastercard in Poland, where she was responsible for promoting the company, its brands, solutions and products, as well as marketing cooperation with business partners, and sponsoring projects.

Before joining Mastercard, she worked for eight years in the PZU Group, first as Director of Marketing Communications and then as Director of the Marketing Office. She was responsible for communication, media, digital activities, marketing research and trade marketing, including a strategic project to refresh the brand and change the PZU logo. Prior to that, she worked for PTK Centertel, where for several years she built the Idea for Business brand, then took part in rebranding on Orange and managed the mass communication of the brand.

Marta is the juror of the EFFIE competition, both in Polish and European editions. She is also the proud winner of the Personality of the Year award in the Marketing Director of the Year competition. Moreover, numerous campaigns which she led, won most renowned awards like Cannes Lions, Effie, and Golden Drum.

Marta Życińska is a marketing graduate of Brock University in Canada and holds an MBA from the Polish Open University and Oxford Brookes University.