BIO

Chief Marketing Officer, Head of the Corporate Communications and Marketing Area, Santander Bank Polska
Rafał Jakubowski graduated from the Faculty of Management and Economics of the Gdańsk University of Technology. He has been managing marketing activities for 25 years. He successfully applies the knowledge of human behaviour and needs to create product, concepts, and awarded ad campaigns. His professional experience includes 13 years of work in the FMCG sector – he developed products and marketing in Poland (Mars, Danone and Coca-Cola) and in the Czech Republic (Danone). From 2011 to 2014, he managed marketing and R&D for KFC as the CEE Head. During the last ten years, he successfully headed retail marketing at mBank S.A.
In March, 2024 he was appointed Chief Marketing Officer, Head of the Corporate Communications and Marketing Area in Santander Bank Polska.
He was awarded with the CMO of the Year 2019 title (category: Long Time Marketing Excellence) and in 2022 he won the first prize in the AD Wo/Man of the Year competition organised by Press monthly: AD Marketer of the Year 2022. For the last 6 years, he has been a member of the Management Board of IAA Polska, currently a member of the Supervisory Board of IAA. Five-time member of the jury of the Effie advertising competition, several times chairman of the jury groups.