Meet our speaker - Wolfgang Gruel

Wolfgang Gruel

Wolfgang Gruel

Daimler Mobility Services

Wolfgang Gruel

Daimler Mobility Services

BIO

Wolfgang is a professor at the Stuttgart Media University. He is passionate about digital innovation and mobility. His work at Daimler Mobility Services and at the Stuttgart Media University’s Institute for Mobility and Digital Innovation focuses on creating more sustainable mobility systems that make use of new technologies and change the way we travel.

Wolfgang worked as an entrepreneur and as a manager in Daimler’s Business Innovation unit – a team designated to the goal of fostering entrepreneurship within the company and evolving innovative ideas to emerging businesses. There, he initiated moovel, a mobility platform that offers customers the best options for traveling from point A to point B by combining diverse modes of transportation.

He has worked on shared autonomous mobility systems as Head of Autonomous Mobility Services at car2go, and as a researcher at the MIT Media Lab. From scientific and practical points of view, he has investigated different aspects of business models, service design, user behavior, and fleet organization of mobility-as-a-service models.