Michiel Pool
Ericsson
Head of Event & Experience Management
As the Head of Global Events and part of the Customer Engagement Leadership Team, Michiel is heading the team that drives Ericsson´s global event initiatives. This includes digital, physical and hybrid events. Example event deliveries of his team include Mobile World Congress Barcelona, Hannover Messe and Digital Transformation World. Michiel has had a passion for events his entire life and studied Event Management at the Breda University of Applied Sciences in The Netherlands.