Rafał Trepka, VP and Business Development Central Eastern Europe at Mastercard, will present his thoughts on the following issues:
- How is Mastercard addressing key challenges related to mobility and development: economic development of cities and regions; innovations and digitalization of mobility – public transportation, parking lots, bicycles; understanding data.
Today’s cities have to face challenges related to limited budgets, development of infrastructure, demographic changes and the labor market. During this workshop we will show how cities, in cooperation with Mastercard, can better identify investment objectives, maximize return on investment, provide better quality services to residents, reduce traffic and promote the use of public transportation as well make using parking lots and city bikes easier. We will also discuss how cities can better understand and increase income from tourism.
- Payments in transportation: contactless payments, using cards as electronic tickets, combining collected data, mobile and others solutions.
Which forms of transportation and transportation users should we take into consideration i.e. public transportation (buses, trams, trains, subways), payments for using highways and payments for driving through specific areas, parking lots, taxies, city bikes and making paying for these services simple (i.e. payment using a contactless card, phone or smartphone app, special readers in public transportation and other system-wide solutions). We will also talk about turning the payment cards that consumers already have into tickets for public transportation services and making it possible to intelligently combine the fairs for specific trips into a single payment.
- Case studies: Poland, Czech Republic, Slovakia, USA, UK, Hungary, Italy and other countries.
As we discuss solutions implemented by various cities we will talk about their sources of inspiration and benefits in terms of the amount of travelers, trips, cards used, reduced service charges for collecting fees and, first and foremost, improving quality of customer services in ways that will make the consumer treat public transportation as an easy alternative to his own mode of transportation. We will examine examples from cities like Lodz, Wroclaw, Warsaw, Jaworzno, Prague and Central Bohemia, Brno and Moravia, Pilsen, Liberec, Kolin, Olomouc, Ostrava, Bratislava, New York, London, Szeged, Milan and others.
