BIO

Marta Życińska – Director General of the Polish branch of Mastercard Europe

From May 2023, Marta Życińska, as CEO of the Polish branch of Mastercard Europe, is responsible for business development and the implementation of the company’s strategy in the country.

Marta joined Mastercard 7 years ago. She initially headed the marketing department in Poland and was later promoted to the position of vice president of marketing and communications for Central and Eastern Europe, successfully combining business development with marketing activities in 20 markets. In 2022, she took on the position of vice-president of global product and B2B marketing, with particular responsibility for the areas of Mastercard’s partnerships with fintechs, as well as prepaid services.

She is a business leader with a strong track record of managing projects to achieve commercial objectives in the B2B and B2C areas, working closely with the sales, development and product departments. Prior to joining Mastercard, she worked as head of the marketing office at PZU Group, where she led the rebranding and was responsible for sales support, communications and digital marketing. Prior to that, she was associated for many years with the telecommunications company Orange, where she headed the B2C communications department.

Marta Życińska shares her experience and knowledge as a business advisor by working with startups in developing and scaling their business. As a mentor, she actively supports diversity and equal rights in the workplace and participates in initiatives and projects in the area of DEI (diversity, equality, inclusion). She has sat on the Effie awards chapter more than once, including Effie Europe and Effie Global. She is also the winner of the Marketing Director of the Year Personality of the Year award, and her campaigns have won numerous Effie, Golden Drum, and Cannes Lions awards.

She is a graduate of Brock University in Canada, majoring in marketing, and has an MBA from the School of Management and Oxford Brookes University. Outside of her professional work, Marta, as a philology graduate, is passionate about the English language, as well as medicine and skiing. She successfully combines her professional career with raising her three sons.