Meet our speaker - Kacper Studencki
As BMW Marketing Director in Poland, he is responsible for creating and supervising the implementation of the brand’s marketing strategy. Kacper Studencki joined the BMW Group Poland team more than 7 years ago. In his position as Brand Manager, he was responsible, among others, for managing BMW brand communication in the media and the team’s activities in the areas of digital, social media and dealer & aftersales marketing.
Campaigns implemented with the team contributed to BMW’s business successes and were recognized with prestigious industry awards, including EFFIE, Golden Arrow and Mixx Awards, among others.
Prior to joining the BMW Group, he was associated with Sony, where as Communication Manager he was responsible for brand communication in the Retail channel (ATL, BTL, CRM). He graduated in management from The Swiss Hotel Management School and the University of Derby.
BMW Group has been supporting culture and art activities for almost 50 years, working with the world’s greatest artists. The Polish branch of BMW is a partner of, among others, the Grand Theater – National Opera in Warsaw, the National Symphony Orchestra of the Polish Radio in Katowice, and the Szczecin Philharmonic. BMW Art Club. The Future is Art, is a long-term artistic project successfully implemented by BMW, artists and leading Polish cultural institutions. Its mission is to create innovative events where art meets new technologies and reflects on the future of a world rapidly changing under their influence.