BIO

DIGITAL DIRECTOR at HALEON for the CEE region.

One of the five young talents selected in the MMP High Five editorial poll to change the face of Polish marketing.
She began her career at the Starcom media house, where she led teams responsible for social media and performance campaigns in the electronics, telecommunications and financial industries. Another important step in her career was the development of e-commerce offerings at the Wavemaker media house. The performance campaigns she ran won numerous awards at the Mixx Awards. She spent 3 years at LEGO, where she was responsible for media communications in Poland, the Baltics and Ukraine.

She specializes in integrated communications using non-standard PR and ambient activities. At LEGO, she co-created award-winning campaigns around the world, including the „Green Instructions” campaign, for which she received two Bronze Lions at Cannes, a Silver Pencil at D&AD in London, a Green Pencil at the One Show in New York, and recently a silver Effie statuette.

Since the beginning of 2023, Digital Director for CEE at Haleon has been responsible for the digital communication transformation of leading brands in the OTC and oral hygiene markets such as Sensodyne, Voltaren and Theraflu.