BIO

Before becoming a founder, Alejandro started his professional career learning data modeling applied to promotional marketing strategies through different professional experiences at Banco Hispano in London, JTI and Pepsico. In 2002, after an Executive Development program at IESE business school in Madrid, Alejandro founded his first company, which offered traditional point-of-sale marketing strategies for brands and retailers based in consumer behavioral data insights. After the impact of the economic crisis in 2012 and considering the changes in the advertising market with the advent of digitalization, Alejandro decided to redirect the company’s resources towards the development of a technology platform that would provide digital marketing capabilities to points of sale.