BIO

Anita Krasińska has 10 years of experience in digital and fintech, both in consulting and on the business side. Since 2021, she has specialized in designing and implementing fintech services in e-commerce. To her credit, she has, for example, a new electronics insurance offering for the largest e-commerce platform in Poland or building a digital communication strategy for insurtech Beesafe. She currently works as a product owner at InPost Pay, where she is responsible for the consumer product. In her product work, she relies on a service design approach, extensive use of data for analytics and experimentation, and embedding ideas in business reality.

Her work at the intersection of technology, business and human needs is aided by her diverse education – she graduated with a master’s degree in Management in Virtual Environments from Kozminski University and US Cultural Studies from Warsaw University, as well as a postgraduate degree in Service Design from School of Form at SWPS. For the past 4 years, she has been a guest lecturer on „Digital Customer” at the SGH Digital Transformation postgraduate program.

Her hobbies include kitesurfing and theater improvisation. The most important values in her life are integrity and interpersonal relationships.