Meet our speaker - Kinga Nowacka

Kinga Nowacka

Kinga Nowacka

SWPS University

Kinga Nowacka

SWPS University

  

BIO

Manager with many years of experience in marketing and sales.

Director of marketing and sales, board member of SWPS University. Expert in marketing strategies and brand management. She gained experience in consulting and telecoms (Era GSM, now T-Mobile). She has been involved in higher education for 18 years.

She believes in the power of science and education and in working with a mission. She pursues value marketing with conviction. She believes that universities are responsible for modeling social attitudes and improving people’s lives. To achieve this, it is necessary to build trust in science and popularize the results of scientific research.

She values the values on which SWPS University was founded – courage and disagreement with mediocrity.

Winner of many industry awards. In 2023 – winner of the Long Time Marketing Excellence special award for many years of consistency in implementing marketing strategy and promoting valuable content – in the Marketing Director of the Year competition organized by mediarun.com. In the same poll, the team she leads received the award for the best marketing team, and the pro-frequency campaign „Vote. Change Poland” won in the Master of CSR / Social Purpose category.

In the TOP 50 CMO in Poland 2024 list, she is ranked fifth.