BIO

Head of Digital, Apart

She has been working at the intersection of innovation, marketing and digital transformation for nearly 20 years. At Apart, she is responsible for digital strategy, effectively combining the scale of a large organization with a startup approach. She specializes in building agile, creative teams, including in the era of rapid development of generative AI.

She developed her career in Poland, Ireland, the UK and the US, working for brands such as Harrods, The Ritz, Mastercard, Bank of Ireland, Vimeo and Match.com. He is currently combining marketing competence with psychological and technological knowledge – he is studying psychology and computer science with a specialization in AI at SWPS.

She believes that technology should support, not replace, humans, and that a healthy organizational culture and the courage of leaders are the foundation of any innovation.